Plant bare-root crowns or container-grown transplants in early spring, typically 2-4 weeks before the last expected frost. Prepare well-drained soil enriched with compost. Set crowns so the midpoint (where roots meet leaves) is level with the soil surface. Water thoroughly after planting.

Once plants are established, apply a 5-7 cm layer of organic mulch, such as straw or shredded leaves, around the base of the plants. This helps retain soil moisture, suppress weeds, keep fruits clean, and regulate soil temperature.

Provide consistent moisture, aiming for 2.5-5 cm (1-2 inches) of water per week, especially during establishment and fruit development. Water the soil at the base of the plants, avoiding wetting the foliage and fruits if possible.

Apply a balanced fertilizer (e.g., 10-10-10) lightly at planting time. Fertilize again after harvest (renovation) for June-bearing types. Avoid excessive nitrogen, which encourages leaf growth at the expense of fruit production.

Regularly inspect plants for common strawberry pests (slugs, spider mites, aphids, tarnished plant bugs) and diseases (gray mold, powdery mildew, leaf spot). Address issues promptly.

Harvest berries when they are fully colored (typically bright red) and slightly soft to the touch. Gently pick the berry with the cap and about 1 cm of stem attached. Check plants every 1-3 days during peak season.

For June-bearing varieties, renovate the patch immediately after the harvest finishes (usually early-mid summer). Mow or trim the old foliage to about 2.5-5 cm above the crowns. Thin out weaker plants, remove weeds, narrow the rows, and apply fertilizer and water.