Privacy Policy
Introduction
When To Plant Ltd. ('we', 'us', 'our') operates a web app designed to provide plant information and growing guides tailored to your selected UK town. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website. By using our service, you agree to the practices described here.
Information We Collect
Essential Information
- Browser session data (e.g., temporary identifiers to keep the site running smoothly)
- User agent information (e.g., browser type and operating system, used to detect device type)
Location Information
- Location ID (selected by you from a predefined list of UK towns and stored as a cookie; defaults to London if not chosen; used to personalize plant-growing guides)
Analytics and Advertising Data
We use third-party services to improve our site and generate revenue:
- Umami Analytics (anonymized data about page views and site usage; GDPR-compliant with no personal data stored)
- Google AdSense (may collect data like IP addresses and browsing behavior to serve personalized ads; see their Privacy Policy for details)
How We Use Your Information
When To Plant Ltd. uses your information to:
- Deliver personalized plant-growing guides based on your selected UK town (location ID).
- Ensure smooth and secure website functionality (session data).
- Understand site usage and improve our service (anonymized analytics via Umami).
- Display relevant advertisements (via Google AdSense).
Cookies
We use two essential cookies required for our website to function:
Session Cookie:
- Duration: 120 minutes
- Purpose: Maintains secure website functionality (e.g., protection against unauthorized actions)
Location Cookie:
- Duration: 1 year
- Purpose: Stores your selected town’s ID from our database (defaults to London) to provide personalized planting recommendations. This is mandatory to use our service.
Google AdSense may also set cookies for ad personalization—see their Privacy Policy for details. You can manage cookies via your browser settings, but disabling essential cookies will prevent the site from working properly.
Third-Party Data Sharing
We don’t share your personal data for marketing purposes. Our website uses:
- Umami (processes anonymized analytics data; no personal info shared)
- Google AdSense (processes data for ads; see their Privacy Policy)
Legal Basis for Processing
We process your data based on legitimate interests (e.g., providing a functional, secure website and anonymized analytics) and implied consent (e.g., using the site with the mandatory location cookie).
Data Retention
- Session data: 120 minutes
- Location cookie: 1 year
- Analytics data: Managed by Umami (anonymized, no retention by us)
- Ad data: Managed by Google AdSense (see their Privacy Policy)
Your Rights
- Request access to your personal data
- Request correction of your personal data
- Request erasure of your personal data
- Object to processing of your personal data
- Request restriction of processing your personal data
- Request transfer of your personal data
- Withdraw consent (though this may prevent site use due to the mandatory location cookie)
These rights are provided under the UK GDPR and Data Protection Act 2018. We collect minimal personal data (e.g., location ID), so most rights apply only to identifiable info. To exercise your rights, contact us at [email protected]. Temporary browser storage clears when you close your browser; refresh or clear browser data to delete it mid-session.
Data Security
We use encryption for data in transit and maintain secure server configurations to protect your information from unauthorized access, alteration, disclosure, or destruction.
Changes to This Privacy Policy
We may update this policy as needed. Changes will be posted here with an updated "Last Updated" date.
Last Updated: March 27, 2025
Contact Us
Questions about this Privacy Policy? Reach out to When To Plant Ltd. at: